Selected Work:
K:BOS
In 2018, Klaviyo had their first marketing conference. There were 3 asks for the event: Showcase data, showcase the success of their customers, and celebrate their Boston hometown. The entire conference was designed to feel welcoming and celebratory. Bringing Klaviyo’s strong sense of community to the physical space of a live event - with their customers front and center.
2019 more than doubled the scale of the event. Working on a fast-paced timeline, with a bigger venue, and bigger goals - I led the internal team in the development of the event branding and worked with event agency Cramer for production and run of show.
Listen to the 2018 creative recap
Listen to the 2019 creative recap
Company
Klaviyo
Role
Creative direction, Project management
Behind the Brands 2026
Yearly flagship, long form content piece featuring 11 brand use cases and localized to 4 global regions. Geared toward larger brands, the full campaign scope included promotional assets for lifecycle marketing, organic social, and 6 paid ads in rotation.
A heavily visual concept relies on using core elements of the Klaviyo branding while putting the featured brands front and center.
Company
Klaviyo
Role
Design, Creative strategy
NRF 2025
20x30 booth experience plus Executive Briefing Room at the world’s largest retail gathering with 40,000 attendees in New York City.
The booth concept - There is no place like Klaviyo to grow your brand - was set up to put customer brands front and center with a mini house experience including 5 “rooms” featuring customer products and merging digital experience with an in-person experience. With a video showcase for each room, a well as QR codes with case studies for all 47 brands represented.
The booth stood out for it’s warmth among a sea of tech brand experiences.
Company
Klaviyo
Role
Design Lead/ Art Director
Carbonite brand book
For Carbonite employees, by Carbonite employees. Each team’s page features their brand pillars and how the department embodies them - all written by each department themselves.
The “creative brief” for the book design was only - it stands the test of time, showcases each department, and stands as the most distilled example of the Carbonite brand.
The problem was - we didn’t have a lot of company assets that spoke to that ask. So I figured out how to design with what we did have - Customer quotes to remind employees who they are building products for and how much Carbonite means to people when they lose their files. Imagery that is a combination of the city of Boston, interiors of their first-ever headquarters, and the small details I went to find that make up the day-to-day culture.
Company
Carbonite
Role
Design, Art Direction, select photography
1:1 Marketing
Uniquely personalized paid campaign for upmarket segments targeting specific brands. Working closely with Marketing stakeholders creative was methodically optimize for performance, and then built out as a system that could be utilized by AI to move with the speed and scale the sales team needed across paid and web.
Company
Klaviyo
Role
Design, Creative Direction, & Creative Strategy
Ransomware Survival Guide
Pulling creative inspiration from the Boy Scouts field guide as a playful theme for this content piece for very stressed out IT managers and security professionals. Serious about ransomware protection, but also having a bit of relatable fun with the challenges this audience faces in their day-to-day job.
Company
Barkly
Role
Design, Art Direction
San Francisco OOH
Deliberately bold and attention-grabbing, these digital billboards that ran in strategic locations in the broader San Francisco area.
Company
Klaviyo
Role
Design
Level up your marketing
This “Level Up” campaign was used in Klaviyo’s booth at industry shows Magento Imagine and IRCE in mid-2017. The graphics were intended to be fun and eye-catching - to stand out in a busy event hall, but also communicate that Klaviyo is next-level marketing automation software - giving you more: more access to data, better insight, and ability to communicate and market in a more sophisticated way that results in more revenue from email.
Company
Klaviyo
Role
Design, Art Direction, Illustration
