Selected Work:
K:BOS
In 2018, Klaviyo had their first marketing conference. There were 3 asks for the event: Showcase data, showcase the success of their customers, and celebrate their Boston hometown. The entire conference was designed to feel welcoming and celebratory. Bringing Klaviyo’s strong sense of community to the physical space of a live event - with their customers front and center.
2019 was even bigger. The internal team led the design of the event branding and partnered with agency Cramer to bring it to life.
Listen to the 2018 creative recap
Listen to the 2019 creative recap
Company
Klaviyo
Role
Creative direction, Project management
Behind the Brands 2026
Long form content piece featuring 11 brand’s use cases. Localized to 4 regions with promotion including email plus organic and paid social.
Design concept is heavily visual and puts the brands front and center.
Company
Klaviyo
Role
Design, Creative strategy
NRF 2025
20x30 booth experience for the world’s largest retail gathering with 40,000 attendees.
The booth concept - There is no place like Klaviyo to grow your brand - was set up to put customer brands front and center with a mini house experience with 5 “rooms” featuring customer products and merging digital experience with an in-person experience. With a video showcase for each room, a well as QR codes for 47 brands leading to a full case study.
The booth stood out for it’s warmth among a sea of tech brand experiences.
Company
Klaviyo
Role
Design Lead/ Art Director
Carbonite brand book
For Carbonite employees, by Carbonite employees. Each team’s page features their brand pillars and how the department embodies them - all written by each department themselves.
The brief for the book design was only that it stands the test of time, showcases each department, and stands as the most distilled example of the Carbonite brand.
Customer quotes remind employees who they are building products for and how much Carbonite means to people when they lose their files. The imagery is a combination of the city of Boston, interiors of their first-ever headquarters, and the small details that make up the day-to-day culture.
Company
Carbonite
Role
Design, Art Direction, select photography
1:1 Marketing Campaign
Deeply personalized paid campaign for upmarket segments. Copy and industry were customized by brand. Worked closely with Marketing stakeholders to take learnings and methodically optimize creative for performance.
Company
Klaviyo
Role
Design, Creative Direction, & Creative Strategy
Ransomware Survival Guide
Pulling creative inspiration from the Boy Scouts field guide as a playful theme for this content piece for IT managers and security professionals. Serious about ransomware protection, but also having a bit of relatable fun with the challenges this audience faces in their day-to-day job.
Company
Barkly
Role
Design, Art Direction
San Francisco OOH
Deliberately bold and attention-grabbing, these digital billboards that ran in strategic locations in the broader San Francisco area.
Company
Klaviyo
Role
Design
Level up your marketing
This “Level Up” campaign was used in Klaviyo’s booth at industry shows Magento Imagine and IRCE in mid-2017. The graphics were intended to be fun and eye-catching - to stand out in a busy event hall, but also communicate that Klaviyo is next-level marketing automation software - giving you more: more access to data, better insight, and ability to communicate and market in a more sophisticated way that results in more revenue from email.
Company
Klaviyo
Role
Design, Art Direction, Illustration
