Short 4-page ebook using statistics and data visualizations to show the cost of data loss to small businesses and explain the need for multiple backup methods as a way to ensure full data protection - one local, one cloud-based (or Hybrid Backup).

Role: Design, Art Direction

Full page print ad appearing in CNET magazine in early 2017. The ad was a lightly humorous focus on IT professional’s likable yet, at times, frustrating relationship with their non-technical users.

Role: Concept, Design

Infographic illustrating the challenges that people can struggle with either as a remote worker or in a home-based business. Cloud-based services can be helpful in alleviating those challenges. Given the somewhat split audience (both consumer and small businesses) the design of this was kept friendly and soft, but also clean and professional - without a lot of the over-the-top friendly illustrations you often see in inforgraphics.

Role: Design

Content piece for IT professional audience on how to respond to a ransomware attack. Design concept is inspired by outdoor survival guides and wilderness handbooks and then tailored to Barkly’s friendly brand.

This “Level Up” campaign was used in Klaviyo’s booth at Magento Imagine and IRCE in mid-2017. The graphics were intended to be fun and eye-catching - to stand out in a busy event hall, but also communicate that Klaviyo is next-level marketing automation software - giving you more: more access to data, better insight, and ability to communicate and market in a more sophisticated way that results in more revenue from email.

Role: Design, Art Direction, Illustration

Pre-launch of the Barkly Endpoint Protection product, this series of cards were released as a post on the IT community Spiceworks as a funny way to commiserate about the inevitability of having to deal with ransomware as a IT professional.

These cards were meant to hit on specific pain-points but were also tailored directly to the interests of the community (the Spiceworks community loves bacon).

They were later printed and included in the Ransomware packages that were a giveway and a way to encourage signups as a demo user.

Role: Art Direction (cards & box), Design (cards), Illustration (cards), Concept, Project Management (cards & box)

Personal Project: A series of space/sci-fi themed beer labels. Made with Adobe Indesign and Adobe Dimensions.

Redesign of the Barkly logo for a more professional, but still friendly look. The dog seemed to be the heart and soul of the Barkly brand and using the body language of the dog to express more of the functionality and advantages of the Barkly Endpoint product.

Capturing the dog in the moment where he hears something and is determining whether it’s a problem or not - to bark, or relax. This is primarily the advantage of the Barkly product.

Moving the logo away from the previous cursive font, I replaced it with blockier type that implies sturdiness and reliability. The blue and slightly rounded shapes add to a user friendly, not-like-other-security-product look.

Klaviyo University is series of courses and a full day Marketing 101 class (with exams) that functions as a learning and development program for Klaviyo employees. Program creative included a collegiate style crest, hoodie, and a series of program materials for the day long course. The crest includes a few “easter egg” type surprises for employees.

photo credit: Business psd created by freepik

Brand book for Carbonite employees, by Carbonite employees. Each teams page is features the brand pillars and how the department embodies them, all of which were written by each department themselves.

The goals for the book itself were only that it can stand the test of time, showcases each department as well as the Carbonite brand.

Customer quotes to remind employees who they are building products for and how much Carbonite means to people when they lose their files. The imagery is a combination of Carbonite’s hometown in Boston, the building that is their first-ever true headquarters, and the small details that make up life at Carbonite. Custom photography supplemented by stock photography for mix that still feels deeply personal.

Role: Design, Art Direction, Photography (select)

Marketing materials and photography for RAW wellness consulting. There was an existing brand but needed help building out a series of marketing materials to use going forward and some photography to get the blog started.

comp credit

In 2018, Klaviyo had their first marketing conference. There were 3 asks for the event: Showcase data, showcase the success of their customers, and celebrate their Boston hometown. The entire conference was designed to feel welcoming and celebratory. Bringing Klaviyo’s strong sense of community to the physical space of a live event - with their customers front and center.
Listen to our 2018 creative recap

2019 was even bigger. The internal team led the design of the event branding and we partnered with an agency to help us go even further.
Listen to our 2019 creative recap

Event talks and recap

2018 Role: art direction, creative direction, creative project management, design

2019 Role: Internal team lead, creative direction, project management

photo credit: Gui Schmitt

Tshirt design for Klaviyo’s 2017 company summer party. Design features an iconic summer treat with an email as the paper cone and the company’s logo gradient as the colors in the shaved ice for a design that is fun, bright, and slightly retro.

Role: Concept, Illustration, Design

The Partner Team at Klaviyo wanted to show their appreciation for their agency partners, safely, by donating to a charitable cause. A celebratory tone would be out of place at the end of a challenging year, so a heartfelt and personal message from the team ended up striking the right tone for the 2020 holiday season.

Email and Animated Header

Role: Concept, Design

Interactive report on data trends from Klaviyo customers around abandon cart emails. Each chart allows users to filter the data so they can better compare data results for average, top 10%, and bottom 10% as well as better see where their business’s own performance fits within the data.

Role: Design, UX, Art Direction

2016 Cybersecurity Confidence Report showcases data about the differences and similarities in the confidence levels of the state of the industry for IT Professionals and IT and Security executives.

The design is friendly but professional - not the doom and gloom of most security reports, but still reflecting the quality of the data. The card graphics add light humor, but also touch on the key outcomes of the data - which is well, mixed feelings. The most challenging part of the design was to separate full sets of data from executives and IT professionals but still position them so they could be compared to each other. The solutions was through layout by splitting the layout visually in half through color for clear delineation between the 2 data sets. This was continued as a designed element from page to page for bright saturated color while still keeping a clean overall look.